Bringing values to life, every day.

 Client:  The Jockey Club
 

The Jockey Club isn't just racecourses. It's the National Stud, a property and land business, and the Racing Welfare charity. Thousands of people, doing very different jobs, under one name.

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To bring them together, The Jockey Club defined three core values: One Team. Passion and Pride. Participation and Inclusion.

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Our job was to make those values mean something. Not a poster on a wall, but a programme employees could actually feel part of. One built to last.

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We ran workshops across the business to find out what was really getting in the way of engagement, including reaching remote staff during Covid-19. What came back was clear: people didn't need to be told The Jockey Club's values. They were already living them, every single day, in the work most people never see.

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So that became the idea: It's Our Everyday. A campaign celebrating the graft behind the spectacle: the staff who make race days unforgettable, and the welfare of horses a daily priority, however different their roles.