Every cup counts – an everyday circular story

Client: Huhtamaki and Stora Enso

Huhtamaki and Stora Enso engaged us to tackle an intriguing challenge: how can we transform how single-use takeaway cups are used, understood, and recycled?

The result was The Cup Collective – a Europe wide movement for circular regeneration. We named, branded and launched this first of its kind initiative, using consultation workshops to build a compelling identity and business case that inspired collaboration across the value chain.

Following a successful launch, we continue to work with the leadership team to build and manage The Cup Collective’s brand presence, driving awareness, engagement and advocacy across Europe.