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Unlocking the creative potential of children
Client: A New Direction
A New Direction, one of our long-standing and valued clients, asked us to shape Primary Arts, a free programme expanding access to creative experiences in London’s primary and SEND schools. We crafted the name, visual identity and launch materials to build a bold and vibrant visual system anchored in the programme’s four key pillars.

The Results
327
schools
90
new schools registered
32
boroughs reached


Laura Fuller, Senior Programme Manager notes, ‘Thirdperson brought Primary Arts to life with a joyful, engaging identity and clear, user-friendly resources.'


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