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Primary Arts Patterns

Unlocking the creative potential of children

Client: A New Direction

A New Direction, one of our long-standing and valued clients, asked us to shape Primary Arts, a free programme expanding access to creative experiences in London’s primary and SEND schools. We crafted the name, visual identity and launch materials to build a bold and vibrant visual system anchored in the programme’s four key pillars.

Laura Fuller, Senior Programme Manager notes, ‘Thirdperson brought Primary Arts to life with a joyful, engaging identity and clear, user-friendly resources.'

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