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Primary Arts Patterns

Unlocking the creative potential of children

Client: A New Direction

A New Direction, one of our long-standing and valued clients, asked us to shape Primary Arts, a free programme expanding access to creative experiences in London’s primary and SEND schools. We crafted the name, visual identity and launch materials to build a bold and vibrant visual system anchored in the programme’s four key pillars.

The Results

441
registrations

327
schools

90
new schools registered

32
boroughs reached

Laura Fuller, Senior Programme Manager notes, ‘Thirdperson brought Primary Arts to life with a joyful, engaging identity and clear, user-friendly resources.'

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