The Marketing Society

The Future of Marketing

“What is the role of marketing to the future success of your business?”

That’s the big question that 50 CEOs from some of the world’s most successful companies were posed by The Marketing Society. We were briefed to turn their responses into a hard-back coffee-table book, The Future of Marketing , published in association with Accenture. Richard Branson, Stuart Rose, AG Lafley, Richard Reed and James Dyson are just some of the famous names who contributed their marketing vision of the future. With such engaging content, the requirement was for subtle and sympathetic design to create a truly enjoyable reading experience.

To reflect the book’s clarity of thought, we used a block silver foil on a tactile black cover stock, which we then bound with a multicolored name-encrusted belly band to seal the book. Once inside, the page layout is clean, simple and contemporary and supported by delicate typographical page furniture. Beautiful.

Event invites

A series of distinctive invitations designed to reflect iconic locations for flagship events in the Marketing Society calender.

Using print techniques such as foil blocking and die cutting added to the value of the invites.

Calender and events planner

We designed and produced a distinctive desktop calendar which reminded members of key dates and events for the year.

50th Annual Dinner and Conference

To celebrate their 50th Anniversary the Marketing Society selected the 50 brands that shone most brightly in each of the last 50 years.

We developed a logo crafted from each brand’s identity which formed the over arching look and feel for the 50th anniversary dinner and conference.

The logo was foil blocked to emphasise the golden anniversary while adding an air of elegance to the proceedings, then applied across multiple applications such as event branding, invites and literature.

Brand alignment

We conducted a brand review and literature audit, which consolidated the Marketing Society’s off line presence and created a coherent brand tool kit.

This has allowed us to create consistent communications and strengthen the Marketing Society brand.

New member engagement

Attracting and recruiting the right caliber of new member is essential to the Marketing Society.

We worked with our client to identify key member benefit messages which were then applied to personal invitation packs and event materials. The message are supported by bright distinctive illustrations which are the primary visual language for the 2010 marketing activity.