Jersey Telecom

Pay-as-you-go

Increasingly the lines between pre-pay and contract are becoming blurred and Jersey Telecom needed to reposition their pre-pay mobile offering. Building on the success of the MyMobile post-pay product, we renamed and created a new look and feel for JT’s Pay-as-you-go product. This created a common flavour for the whole JT mobile offering, creating a distinctive look for customer to make an easy choice between payment preference.

Love Wednesdays

Within a fully competitive market, Jersey Telecom launched a customer loyalty scheme. The campaign, affectionately named ‘JT Love Wednesdays’, gives JT customers 2 for 1 deals with various partners including Cineworld and Pizza Express. We created and developed four playful ‘LOVE’ characters who became the face of the campaign. With Wednesdays becoming double the fun, we were able to inject the characters and campaign with a playfully appropriate personality. This campaign won a CIM Award for Best CRM Programme.

Adding brand value

JT has a rich heritage and a strong local reputation. The company has experienced dramatic change over the last few years, the most significant being the arrival of strong competition. We worked with the client to develop and produce a series of messages which focused and cemented areas of perceived customer value and helped differentiate the brand from aggressive competition.

MyMobile

MyMobile product development, naming and tariff launch campaign. MyMobile is a flexible post paid price plan that allows the customer to choose how many minutes and texts suit their usage. This campaign won a Design Effectiveness Award for increasing market share in a newly competitive market.

We designed a conversational hand drawn visual direction to support the personal nature of the price plan.

8Mb broadband launch

The core proposition was to launch the new tariffs and encourage people to upgrade to the new, faster 8Mb option. We needed to develop an approach that was broad enough to launch the campaign as well as be adapted to incorporate very tactical promotional messages at a later date.

To support the main strap-line of ‘Brighter, better, faster broadband’, we used strong graphic coloured spectrum tubes as an adaptable and dynamic style element which can be used to illustrate different themes and messages.

Vision and Values

Jersey Telecom had been through a business transformation exercise resulting in a new strategy internally title ‘A New Direction’.

We designed a flexible graphic language to represent and embed the new values and communicate the future business strategy.

Jersey Live festival sponsorship

Jersey Live campaign – JT is the primary sponsor of Jersey’s summer music festival.

We developed a bill poster theme to carry key tactical messages and promotions through various media. The campaign includes event branding, post paid and broadband contract promotions tied into ticket sales and increase brand visibility.