Jersey Post

NEW Ship2me.co.uk

We designed a website for Ship2me.co.uk with user experience at the core. Working closely with Ship2me and Switch Apps, a clean uncluttered web environment was created to drive registration, gain trust and open an ongoing dialogue with customers. Regularly updated features such Product of the Week and Top 5 Product categories make the Ship2me website a leading shopping and lifestyle portal for the Channel Islands.

Brand launch

We worked with Jersey Post on the initial product concept for Ship2me, including its name, identity and application across all media. Ship2me was not only a new brand, but a new concept. Successfully communicating that Ship2me is a new way of shopping for Channel Islanders was vital to the success of the brand.

The campaign that we devised for launch communicated the Ship2me brand as aspirational, bold and confident, but more importantly needed to immediately communicate to customers that choice and value that is available through ship2me.co.uk, or as the brief spelt out – ‘the UK mainland high street is now available in the Channel Islands’.

Identity design and launch

We’ve been working with Jersey Post to develop, launch and market ship2me.co.uk. It’s a new home delivery service that brings shoppers’ mainland purchases to their doorstep using Jersey Post’s infrastructure. It’s simple really. It works by shoppers giving UK retailers the Ship2me UK warehouse address. Their goodies are then shipped across and delivered to them at home.

We helped Jersey Post to create a clean, contemporary brand. We developed the website, then delivered a launch advertising campaign through traditional and online media. Only two months on we can see that Ship2me has already helped Channel Islanders buy everything from fish food and gazebos to antique beds.