BP

Discover BP

An introduction piece using a ‘map’ format for the Discover BP Programme, a two and a half day programme, which delivers experienced new hires the appropriate introduction into the world of work in BP.

Driving Safety

Internal global awareness campaign

Hanoi, Mumbai, Miami, Shanghai, Swindon… Blue-chip multi-nationals like BP have employees across the globe. A diverse workforce of nearly 100,000 employees can pose some serious problems – cultural differences and language can become barriers to even the most straightforward communication.

Working with BP on its Driving Safety Standards literature presented just such a challenge: get across 10 core safety principles to a global audience in a clear, bold way.

Our solution was strikingly simple. We developed a series of symbols corresponding to each of the BP guidelines – each one accompanied by short, simple copy which worked in 12 languages.

Angola CSR brochure

Event and engagement brochures designed to highlight BP’s environmental, and employment responsibilities to local stakeholders in Angola.

A safer culture

Workshop engagement piece and safety culture workshop cards.
We designed a format to take a workshop attendee on a journey of safety examination. At the end of the session experiences and opinions were contrasted, compared and shared for discussion and awareness.

A centenary to celebrate

Centenary identity design and application

A hundred successful years in business is not something to ignore, especially if it involves fascinating stories of exploration, daring and discovery. We were approached by BP way back in 2006. The brief was simple – to develop an identity to mark their centenary, but the ultimate application of the identity was unknown. It would potentially need to be applied with a fanfare as well as with quiet dignity.

Three years on we created the first application of the identity, a flexible event system being used throughout BP globally for local centenary celebrations. We developed a graphic timeline highlighting milestones in the BP story, with the ‘Centenary Square’ underpinning a hundred years of corporate history.