8Mb broadband launch

The core proposition was to launch the new tariffs and encourage people to upgrade to the new, faster 8Mb option. We needed to develop an approach that was broad enough to launch the campaign as well as be adapted to incorporate very tactical promotional messages at a later date.

To support the main strap-line of ‘Brighter, better, faster broadband’, we used strong graphic coloured spectrum tubes as an adaptable and dynamic style element which can be used to illustrate different themes and messages.

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