The new identity had its first outing at the Citizen Power: Peterborough launch on Monday 19 July at Peterborough’s Norman Foster designed Thomas Deacon Academy.

Thirdperson has been working with the RSA to help develop its thinking, messaging and brand language around the programme, which will now be applied to a range of innovative local engagement tools.

“The Citizen Power Peterborough programme is all about giving local people the power to shape the future of their city. But we had a big problem: we were finding it tough to turn big ideas like these into communications that people can understand and actually inspire them to get involved. Thirdperson are our solution. I wouldn’t go to any other business doing what they do. First class in every respect”.

Sam McLean, Director of Public Participation, Head of Citizen Power programme RSA Projects

Links
http://www.citizenpower.co.uk/
http://www.thersa.org/projects/citizen-power

The brief was to compile a simple-to-follow and easy-to-read document to help teachers understand all the different ways A New Direction can work with them. They offer a broad range of learning opportunities with creative partners to London’s children and young people – including their flagship enquiry school programmes, the Arts Award and their alumni network.

The brochure asks teachers and head teachers to take just a few minutes of time to discover, explore and choose A New Direction. We designed a vibrant colour coded tabular system to divide the sections and invite readers to explore further. We condensed and organised information from numerous internal sources into relevant sections and rewrote the copy using a consistent tone of voice to create this teacher-focused and benefit-led brochure.

It also featured a pullout booklet detailing the enquiry school programmes offered by the 14 creative partners working with A New Direction. The quality and length of the programme summaries varied considerably. So we reduced each one to fit a page, rewrote them in a consistent style, removed jargon and highlighted key points of interest to help teachers decide which programme would be best suited to their young people.

That’s the big question that 50 CEOs from some of the world’s most successful companies were posed by The Marketing Society. We were briefed to turn their responses into a hard-back coffee-table book, The Future of Marketing , published in association with Accenture. Richard Branson, Stuart Rose, AG Lafley, Richard Reed and James Dyson are just some of the famous names who contributed their marketing vision of the future. With such engaging content, the requirement was for subtle and sympathetic design to create a truly enjoyable reading experience.

To reflect the book’s clarity of thought, we used a block silver foil on a tactile black cover stock, which we then bound with a multicolored name-encrusted belly band to seal the book. Once inside, the page layout is clean, simple and contemporary and supported by delicate typographical page furniture. Beautiful.

Using print techniques such as foil blocking and die cutting added to the value of the invites.

We developed a logo crafted from each brand’s identity which formed the over arching look and feel for the 50th anniversary dinner and conference.

The logo was foil blocked to emphasise the golden anniversary while adding an air of elegance to the proceedings, then applied across multiple applications such as event branding, invites and literature.

This has allowed us to create consistent communications and strengthen the Marketing Society brand.

We worked with our client to identify key member benefit messages which were then applied to personal invitation packs and event materials. The message are supported by bright distinctive illustrations which are the primary visual language for the 2010 marketing activity.

Working with key stakeholders, we facilitated a series of workshops to devise a name, identity and marketing collateral for the organisation.