The campaign that we devised for launch communicated the Ship2me brand as aspirational, bold and confident, but more importantly needed to immediately communicate to customers that choice and value that is available through ship2me.co.uk, or as the brief spelt out – ‘the UK mainland high street is now available in the Channel Islands’.

We helped Jersey Post to create a clean, contemporary brand. We developed the website, then delivered a launch advertising campaign through traditional and online media. Only two months on we can see that Ship2me has already helped Channel Islanders buy everything from fish food and gazebos to antique beds.

Hanoi, Mumbai, Miami, Shanghai, Swindon… Blue-chip multi-nationals like BP have employees across the globe. A diverse workforce of nearly 100,000 employees can pose some serious problems – cultural differences and language can become barriers to even the most straightforward communication.

Working with BP on its Driving Safety Standards literature presented just such a challenge: get across 10 core safety principles to a global audience in a clear, bold way.

Our solution was strikingly simple. We developed a series of symbols corresponding to each of the BP guidelines – each one accompanied by short, simple copy which worked in 12 languages.