To complement these light, fresh and zesty soups, we created a set of limited edition pots. Much like the soups themselves, we took inspiration from traditional Chinese pots and patterns but added our own bright, tasty Nusa flavor to the designs. Mmmm… Lovely.

To support the main strap-line of ‘Brighter, better, faster broadband’, we used strong graphic coloured spectrum tubes as an adaptable and dynamic style element which can be used to illustrate different themes and messages.

Originally called Soupacific, we were asked to build a brand that could expand with the owner’s big ambitions and look at home alongside household names. Nusa was born. Meaning ‘peace and tranquillity’ in Indonesian, the name had a stylish, exotic sound which we translated into the visuals. We created the Nusa marque: a bold, simple design with a fun, original twist.

Of course, with any new brand, consistency is paramount. So we made sure the Nusa identity worked across a wide range of media including coffee-cup holders, loyalty cards, soup wraps and take-away bags as well as signage and point of sale material.