Thirdperson » Professional services

Industry reports

admin — Tue, 25 May 2010 15:28:10 +0000

Marks & Clerk’s thought leadership reports are vital to maintain their reputation as one of the leading patent and trade mark attorney firms in the UK. We have produced various reports for Marks & Clerk across various industry sectors covering issues such as biotechnology and brand protection.

Student recruitment 2010

admin — Tue, 18 May 2010 16:28:06 +0000

A prospectus with purpose
One of the great things about working with The College of Law is putting a revitalised brand through its paces by designing and writing the College’s annual prospectus.

This piece of brand communication work is part of our ongoing role to help reflect its position as the UK’s leader in legal education. We’ve helped shape confident brand messages and visual identity to help the College compete in an increasingly competitive legal training market.

It’s been a fantastic journey through reinvigorated marcoms, a complete overhaul and redesign of the College website, student recruitment advertising, direct mail and now a new prospectus. We’ve taken The College of Law a big step forward and we’re very proud of the result.

Validation Service brochure

admin — Tue, 18 May 2010 14:58:50 +0000

Shipshape quarterly newsletter

admin — Wed, 12 May 2010 15:14:04 +0000

Shipshape, was looking a bit tired and old-fashioned. It was text-heavy and difficult to read, so it was time for a refreshing redesign. It’s now more clearly laid out with space for some more arresting headlines and images to breathe. It also delivers what its readership wanted – relevant news stories in a contemporary design that’s clear and simple to navigate.

Literature audit

admin — Tue, 27 Apr 2010 11:21:10 +0000

We love to be involved, to be part of a team and work closely with our clients. But there are times when it’s not always practical. If a business is a prolific producer of marketing materials, it doesn’t make sense to design each one externally. So we admit, sometimes our clients are better off doing it themselves. But we can still help out.

We conducted a full literature audit, looking at the entire range of communications, what they said about the company and, most importantly, what the company wanted to say. We then worked together with Smith & Williamson to refresh its literature output creating a new, contemporary look and feel.

We developed a series of flexible templates, all supported by a set of clear, usable guidelines which covered everything from choosing photography to tone of voice. Using these digital templates, Smith & Williamson is now creating its own acclaimed professional communications covering over 30 titles per year.