Driving Safety

Internal global awareness campaign

Hanoi, Mumbai, Miami, Shanghai, Swindon… Blue-chip multi-nationals like BP have employees across the globe. A diverse workforce of nearly 100,000 employees can pose some serious problems – cultural differences and language can become barriers to even the most straightforward communication.

Working with BP on its Driving Safety Standards literature presented just such a challenge: get across 10 core safety principles to a global audience in a clear, bold way.

Our solution was strikingly simple. We developed a series of symbols corresponding to each of the BP guidelines – each one accompanied by short, simple copy which worked in 12 languages.

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