Thirdperson » Arts and culture

An annual review in austere times

admin — Mon, 18 Jul 2011 12:28:40 +0000

In the lead up to the Arts Council funding and cuts announcements in April 2011, A New Direction needed an annual review that reflected the austere times.

Therefore, the design that we created, needed to be cost effective and modest, however it was important we did not compromise the positive and dynamic identity and core brand values.

With this in mind, we appropriately created a simple small, compact A5 booklet that was rich content and positive in feel. We deliberately scaled back use of of photography and created bold graphic shapes to house pull quotes and key information.

BigLop Festival

admin — Fri, 15 Jul 2011 10:33:18 +0000

The Biggest Learning Opportunity or ‘BigLop’, was a year long programme run by A New Direction that brought together 14 leading creative and cultural educational partner organisations with 150 London schools across each of the London boroughs. The programme culminated in ‘BigLopFest’ – a celebratory week of activities at three venues across central London for children, young people, their teachers and families.

We were asked to design the festival guide for BigLopFest, which also needed to showcase the programme outcomes and provide legacy learning tools for teachers, parents and students.

Building on the theme of ‘bringing back to the streets’, we used an interesting map fold to house detailed festival listings on one side of the guide, and created a large illustrated street map of London on the back. Here the learning tools, interesting facts and activities for young Londoners to explore were housed within the illustration.

Citizen Power Peterborough

admin — Tue, 20 Jul 2010 10:03:15 +0000

We have created the identity and graphic language for Citizen Power: Peterborough, a partnership between the Royal Society of Arts, Peterborough City Council and the Arts Council aimed at shaping civic and democratic renewal in the city.

The new identity had its first outing at the Citizen Power: Peterborough launch on Monday 19 July at Peterborough’s Norman Foster designed Thomas Deacon Academy.

Thirdperson has been working with the RSA to help develop its thinking, messaging and brand language around the programme, which will now be applied to a range of innovative local engagement tools.

“The Citizen Power Peterborough programme is all about giving local people the power to shape the future of their city. But we had a big problem: we were finding it tough to turn big ideas like these into communications that people can understand and actually inspire them to get involved. Thirdperson are our solution. I wouldn’t go to any other business doing what they do. First class in every respect”.

Sam McLean, Director of Public Participation, Head of Citizen Power programme RSA Projects

Links
http://www.citizenpower.co.uk/
http://www.thersa.org/projects/citizen-power

Discover Explore Choose

admin — Mon, 21 Jun 2010 14:18:04 +0000

We designed and wrote the 2010/11 brochure for A New Direction, the London delivery organisation for Creative Partnerships.

The brief was to compile a simple-to-follow and easy-to-read document to help teachers understand all the different ways A New Direction can work with them. They offer a broad range of learning opportunities with creative partners to London’s children and young people – including their flagship enquiry school programmes, the Arts Award and their alumni network.

The brochure asks teachers and head teachers to take just a few minutes of time to discover, explore and choose A New Direction. We designed a vibrant colour coded tabular system to divide the sections and invite readers to explore further. We condensed and organised information from numerous internal sources into relevant sections and rewrote the copy using a consistent tone of voice to create this teacher-focused and benefit-led brochure.

It also featured a pullout booklet detailing the enquiry school programmes offered by the 14 creative partners working with A New Direction. The quality and length of the programme summaries varied considerably. So we reduced each one to fit a page, rewrote them in a consistent style, removed jargon and highlighted key points of interest to help teachers decide which programme would be best suited to their young people.

Apples and Snakes

admin — Wed, 09 Jun 2010 15:23:42 +0000

An example of the many learning resource tools we have developed to aid teachers in the delivery of creative practice within the National Curriculum.

Case studies

admin — Wed, 09 Jun 2010 15:21:45 +0000

A series of case studies demonstrating the effectiveness of the London Creative Partnerships activity, including methodologies, sharing experiences, providing evidence of results and cataloguing essential learning outcomes.

InLondon identity

admin — Tue, 25 May 2010 15:25:28 +0000

Inlondon is A New Direction’s interactive network and events programme designed for London schools interested in extending their creative teaching and learning practice. We designed the identity to sit as a sister marque to the A New Direction brand focusing on bringing people together.

Free Speech Bubbles

admin — Tue, 25 May 2010 12:02:45 +0000

Posters and brochure developed to explore what creativity means to the school communities of Enfield, Haringey and Waltham Forest to assist in the development of the Creative Partnerships London North programme and to raise awareness of its work with the creative and cultural sector.

Annual Review

admin — Tue, 25 May 2010 10:54:27 +0000

To emphasise A New Direction’s geographic focus we developed a series of street images as section breaks throughout the document to add an element of wit while conveying a very real sense of London.

Corporate sponsorship brochure

admin — Tue, 18 May 2010 13:00:46 +0000

The Design Business Association asked us to develop a tool to increase corporate sponsorship from organisations targeting the Design industry.
We designed a graphically simple fold out matrix, clearly defining each package and it’s associated benefits.