The Future of Marketing

“What is the role of marketing to the future success of your business?”

That’s the big question that 50 CEOs from some of the world’s most successful companies were posed by The Marketing Society. We were briefed to turn their responses into a hard-back coffee-table book, The Future of Marketing , published in association with Accenture. Richard Branson, Stuart Rose, AG Lafley, Richard Reed and James Dyson are just some of the famous names who contributed their marketing vision of the future. With such engaging content, the requirement was for subtle and sympathetic design to create a truly enjoyable reading experience.

To reflect the book’s clarity of thought, we used a block silver foil on a tactile black cover stock, which we then bound with a multicolored name-encrusted belly band to seal the book. Once inside, the page layout is clean, simple and contemporary and supported by delicate typographical page furniture. Beautiful.

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