From September 2012 The College is bringing its expertise and unique approach to the undergraduate market by launching a new Bachelor of Laws degree – the LL.B.

This accelerated, two-year, focused undergraduate course is different to traditional law degrees. Not only is The College of Law’s LL.B rigorous and academically challenging, but completely focused on equipping students with the knowledge and skills to succeed in the modern world of law.

The brief
Our brief was to launch and communicate these unique aspects of the two-year LL.B, to create awareness and attract students, by reaching and convincing a broad audience of schools, prospective students, parents and other influencers in the profession.

It was clear from our initial research, that prospective students had very different motivations from, say, parents and careers advisers. By focusing on the core needs and motivations of each of the different audience groups, we devised a campaign that used real case studies and endorsements from real law students, real teachers, real parents and real lawyers to convey the benefits and strengths of The College of Law and its new LL.B course.

The results
The case studies formed the basis of the launch campaign, which also involved developing The College’s strong visual identity to create a distinct visual language for the LL.B. and differentiate the course from its other postgraduate programmes. This was implemented across an integrated media mix including a prospectus, on-line and print advertising, event graphics and digital.

Using real people, rather than hired models, was critical to the authenticity of the campaign. To reinforce this, during the advertising photo shoot we filmed a behind-the-scenes video showing the students, teachers, parents and law professionals talking about the key benefits of the course to demonstrate where the endorsements came from. The film is featured on The College of Law’s YouTube channel.

The new identity had its first outing at the Citizen Power: Peterborough launch on Monday 19 July at Peterborough’s Norman Foster designed Thomas Deacon Academy.

Thirdperson has been working with the RSA to help develop its thinking, messaging and brand language around the programme, which will now be applied to a range of innovative local engagement tools.

“The Citizen Power Peterborough programme is all about giving local people the power to shape the future of their city. But we had a big problem: we were finding it tough to turn big ideas like these into communications that people can understand and actually inspire them to get involved. Thirdperson are our solution. I wouldn’t go to any other business doing what they do. First class in every respect”.

Sam McLean, Director of Public Participation, Head of Citizen Power programme RSA Projects

Links
http://www.citizenpower.co.uk/
http://www.thersa.org/projects/citizen-power

We helped Jersey Post to create a clean, contemporary brand. We developed the website, then delivered a launch advertising campaign through traditional and online media. Only two months on we can see that Ship2me has already helped Channel Islanders buy everything from fish food and gazebos to antique beds.

The results of these workshops drove a complete restructure of the College’s website overhauling the sitemap, design, generating fresh engaging content, navigational logic and improved user experience.

Originally called Soupacific, we were asked to build a brand that could expand with the owner’s big ambitions and look at home alongside household names. Nusa was born. Meaning ‘peace and tranquillity’ in Indonesian, the name had a stylish, exotic sound which we translated into the visuals. We created the Nusa marque: a bold, simple design with a fun, original twist.

Of course, with any new brand, consistency is paramount. So we made sure the Nusa identity worked across a wide range of media including coffee-cup holders, loyalty cards, soup wraps and take-away bags as well as signage and point of sale material.