Discover Explore Choose
We designed and wrote the 2010/11 brochure for A New Direction, the London delivery organisation for Creative Partnerships.
The brief was to compile a simple-to-follow and easy-to-read document to help teachers understand all the different ways A New Direction can work with them. They offer a broad range of learning opportunities with creative partners to London’s children and young people – including their flagship enquiry school programmes, the Arts Award and their alumni network.
The brochure asks teachers and head teachers to take just a few minutes of time to discover, explore and choose A New Direction. We designed a vibrant colour coded tabular system to divide the sections and invite readers to explore further. We condensed and organised information from numerous internal sources into relevant sections and rewrote the copy using a consistent tone of voice to create this teacher-focused and benefit-led brochure.
It also featured a pullout booklet detailing the enquiry school programmes offered by the 14 creative partners working with A New Direction. The quality and length of the programme summaries varied considerably. So we reduced each one to fit a page, rewrote them in a consistent style, removed jargon and highlighted key points of interest to help teachers decide which programme would be best suited to their young people.