Brand launch

We worked with Jersey Post on the initial product concept for Ship2me, including its name, identity and application across all media. Ship2me was not only a new brand, but a new concept. Successfully communicating that Ship2me is a new way of shopping for Channel Islanders was vital to the success of the brand.

The campaign that we devised for launch communicated the Ship2me brand as aspirational, bold and confident, but more importantly needed to immediately communicate to customers that choice and value that is available through ship2me.co.uk, or as the brief spelt out – ‘the UK mainland high street is now available in the Channel Islands’.

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