Nusa Kitchen brand and shops

How can a small soup company, with big ambitions, catch the eye? With some fresh design ingredients, we created quite a stir.

Originally called Soupacific, we were asked to build a brand that could expand with the owner’s big ambitions and look at home alongside household names. Nusa was born. Meaning ‘peace and tranquillity’ in Indonesian, the name had a stylish, exotic sound which we translated into the visuals. We created the Nusa marque: a bold, simple design with a fun, original twist.

Of course, with any new brand, consistency is paramount. So we made sure the Nusa identity worked across a wide range of media including coffee-cup holders, loyalty cards, soup wraps and take-away bags as well as signage and point of sale material.

View more projects from Branding, Digital, Nusa Kitchen, Retail