Thirdperson » Branding

Chinese inspired summer soups

admin — Fri, 22 Jul 2011 13:39:44 +0000

Traditionally in the summer months, soup sales tend to fall as customers seek lighter alternatives to the warm, humble hearty soup. To address this, Nusa Kitchen developed their own limited edition summer range of lighter, ramen broth soups.

To complement these light, fresh and zesty soups, we created a set of limited edition pots. Much like the soups themselves, we took inspiration from traditional Chinese pots and patterns but added our own bright, tasty Nusa flavor to the designs. Mmmm… Lovely.

NEW Ship2me.co.uk

admin — Tue, 17 May 2011 15:18:14 +0000

We designed a website for Ship2me.co.uk with user experience at the core. Working closely with Ship2me and Switch Apps, a clean uncluttered web environment was created to drive registration, gain trust and open an ongoing dialogue with customers. Regularly updated features such Product of the Week and Top 5 Product categories make the Ship2me website a leading shopping and lifestyle portal for the Channel Islands.

Pay-as-you-go

admin — Tue, 10 May 2011 11:34:16 +0000

Increasingly the lines between pre-pay and contract are becoming blurred and Jersey Telecom needed to reposition their pre-pay mobile offering. Building on the success of the MyMobile post-pay product, we renamed and created a new look and feel for JT’s Pay-as-you-go product. This created a common flavour for the whole JT mobile offering, creating a distinctive look for customer to make an easy choice between payment preference.

Citizen Power Peterborough

admin — Tue, 20 Jul 2010 10:03:15 +0000

We have created the identity and graphic language for Citizen Power: Peterborough, a partnership between the Royal Society of Arts, Peterborough City Council and the Arts Council aimed at shaping civic and democratic renewal in the city.

The new identity had its first outing at the Citizen Power: Peterborough launch on Monday 19 July at Peterborough’s Norman Foster designed Thomas Deacon Academy.

Thirdperson has been working with the RSA to help develop its thinking, messaging and brand language around the programme, which will now be applied to a range of innovative local engagement tools.

“The Citizen Power Peterborough programme is all about giving local people the power to shape the future of their city. But we had a big problem: we were finding it tough to turn big ideas like these into communications that people can understand and actually inspire them to get involved. Thirdperson are our solution. I wouldn’t go to any other business doing what they do. First class in every respect”.

Sam McLean, Director of Public Participation, Head of Citizen Power programme RSA Projects

Links
http://www.citizenpower.co.uk/
http://www.thersa.org/projects/citizen-power

Identity design and launch

admin — Thu, 03 Jun 2010 14:00:18 +0000

We’ve been working with Jersey Post to develop, launch and market ship2me.co.uk. It’s a new home delivery service that brings shoppers’ mainland purchases to their doorstep using Jersey Post’s infrastructure. It’s simple really. It works by shoppers giving UK retailers the Ship2me UK warehouse address. Their goodies are then shipped across and delivered to them at home.

We helped Jersey Post to create a clean, contemporary brand. We developed the website, then delivered a launch advertising campaign through traditional and online media. Only two months on we can see that Ship2me has already helped Channel Islanders buy everything from fish food and gazebos to antique beds.

InLondon identity

admin — Tue, 25 May 2010 15:25:28 +0000

Inlondon is A New Direction’s interactive network and events programme designed for London schools interested in extending their creative teaching and learning practice. We designed the identity to sit as a sister marque to the A New Direction brand focusing on bringing people together.

A brighter website

admin — Tue, 18 May 2010 14:14:10 +0000

Working with the College marketing team through a series of profile workshops, we examined the needs of the College’s diverse audiences, from non-law graduates to global law firms.

The results of these workshops drove a complete restructure of the College’s website overhauling the sitemap, design, generating fresh engaging content, navigational logic and improved user experience.

Brand alignment

admin — Mon, 17 May 2010 15:30:22 +0000

We conducted a brand review and literature audit, which consolidated the Marketing Society’s off line presence and created a coherent brand tool kit.

This has allowed us to create consistent communications and strengthen the Marketing Society brand.

Nusa Kitchen brand and shops

admin — Mon, 17 May 2010 15:12:25 +0000

How can a small soup company, with big ambitions, catch the eye? With some fresh design ingredients, we created quite a stir.

Originally called Soupacific, we were asked to build a brand that could expand with the owner’s big ambitions and look at home alongside household names. Nusa was born. Meaning ‘peace and tranquillity’ in Indonesian, the name had a stylish, exotic sound which we translated into the visuals. We created the Nusa marque: a bold, simple design with a fun, original twist.

Of course, with any new brand, consistency is paramount. So we made sure the Nusa identity worked across a wide range of media including coffee-cup holders, loyalty cards, soup wraps and take-away bags as well as signage and point of sale material.

A more confident brand

admin — Tue, 27 Apr 2010 16:32:04 +0000

The College’s new corporate visual identity incorporating colour palette and photographic style, down to the choice of a new, more confident typeface, has been applied to everything from its online presence to ad messaging.

Through revitalised brand communications, covering student recruitment advertising, direct mail and a reinvigorated prospectus, we’ve taken The College of Law brand a big step forward. The result is a suite of highly effective marketing communications fit-for-purpose for its diverse audiences and reflecting the College’s position as the leading provider of vocational legal education and training in Europe.