A centenary to celebrate
Centenary identity design and application
A hundred successful years in business is not something to ignore, especially if it involves fascinating stories of exploration, daring and discovery. We were approached by BP way back in 2006. The brief was simple – to develop an identity to mark their centenary, but the ultimate application of the identity was unknown. It would potentially need to be applied with a fanfare as well as with quiet dignity.
Three years on we created the first application of the identity, a flexible event system being used throughout BP globally for local centenary celebrations. We developed a graphic timeline highlighting milestones in the BP story, with the ‘Centenary Square’ underpinning a hundred years of corporate history.