To complement these light, fresh and zesty soups, we created a set of limited edition pots. Much like the soups themselves, we took inspiration from traditional Chinese pots and patterns but added our own bright, tasty Nusa flavor to the designs. Mmmm… Lovely.

From September 2012 The College is bringing its expertise and unique approach to the undergraduate market by launching a new Bachelor of Laws degree – the LL.B.

This accelerated, two-year, focused undergraduate course is different to traditional law degrees. Not only is The College of Law’s LL.B rigorous and academically challenging, but completely focused on equipping students with the knowledge and skills to succeed in the modern world of law.

The brief
Our brief was to launch and communicate these unique aspects of the two-year LL.B, to create awareness and attract students, by reaching and convincing a broad audience of schools, prospective students, parents and other influencers in the profession.

It was clear from our initial research, that prospective students had very different motivations from, say, parents and careers advisers. By focusing on the core needs and motivations of each of the different audience groups, we devised a campaign that used real case studies and endorsements from real law students, real teachers, real parents and real lawyers to convey the benefits and strengths of The College of Law and its new LL.B course.

The results
The case studies formed the basis of the launch campaign, which also involved developing The College’s strong visual identity to create a distinct visual language for the LL.B. and differentiate the course from its other postgraduate programmes. This was implemented across an integrated media mix including a prospectus, on-line and print advertising, event graphics and digital.

Using real people, rather than hired models, was critical to the authenticity of the campaign. To reinforce this, during the advertising photo shoot we filmed a behind-the-scenes video showing the students, teachers, parents and law professionals talking about the key benefits of the course to demonstrate where the endorsements came from. The film is featured on The College of Law’s YouTube channel.

The campaign that we devised for launch communicated the Ship2me brand as aspirational, bold and confident, but more importantly needed to immediately communicate to customers that choice and value that is available through ship2me.co.uk, or as the brief spelt out – ‘the UK mainland high street is now available in the Channel Islands’.

We designed a conversational hand drawn visual direction to support the personal nature of the price plan.

We helped Jersey Post to create a clean, contemporary brand. We developed the website, then delivered a launch advertising campaign through traditional and online media. Only two months on we can see that Ship2me has already helped Channel Islanders buy everything from fish food and gazebos to antique beds.

This piece of brand communication work is part of our ongoing role to help reflect its position as the UK’s leader in legal education. We’ve helped shape confident brand messages and visual identity to help the College compete in an increasingly competitive legal training market.

It’s been a fantastic journey through reinvigorated marcoms, a complete overhaul and redesign of the College website, student recruitment advertising, direct mail and now a new prospectus. We’ve taken The College of Law a big step forward and we’re very proud of the result.