The Biggest Learning Opportunity or ‘BigLop’, was a year long programme run by A New Direction that brought together 14 leading creative and cultural educational partner organisations with 150 London schools across each of the London boroughs. The programme culminated in ‘BigLopFest’ – a celebratory week of activities at three venues across central London for children, young people, their teachers and families.
We were asked to design the festival guide for BigLopFest, which also needed to showcase the programme outcomes and provide legacy learning tools for teachers, parents and students.
Building on the theme of ‘bringing back to the streets’, we used an interesting map fold to house detailed festival listings on one side of the guide, and created a large illustrated street map of London on the back. Here the learning tools, interesting facts and activities for young Londoners to explore were housed within the illustration.