Marks & Clerk
Protecting intellectual property worldwide: As a leading global firm of patent attorneys, using smart content to demonstrate its intellectual capital online and through thought leadership is a key marketing and reputational objective for Marks & Clerk.
Representing a diverse portfolio of clients across the globe, Marks & Clerk is a leading firm of patent attorneys with offices in 17 locations worldwide specialising in intellectual property and trademark law. We’ve helped the firm reach its clients and prospective clients more effectively through its online presence and thought leadership content.
Demonstrating the firm’s intellectual capital through smart content is a central element in Marks & Clerk’s marketing approach and reputation. From biotechnology and brand protection to unique brands and utility models, we’ve worked closely with the firm’s fee earners and marketing experts to showcase its industry credentials to clearly defined audiences.
Using a series of international workshops to address audience, positioning, content needs and user experience, we worked with our long-time technical partners to re-engineer the Marks & Clerk website into a user-friendly source of rich content.