Employee engagement with a difference: Employee engagement is the key to maintaining a committed and high performing workforce.
And if your employees make up three-quarters of a city in the UAE dessert, listening to and communicating effectively with them takes on a new level of importance.
So it is for ADNOC, the Abu Dhabi National Oil Company, one of the largest energy producers in the world. ADNOC has a proud history of contributing to the UAE’s economic and social development over generations.
Keeping the city moving
We were engaged to help ADNOC with engagement projects in Ruwais, a large city built to service the oil industry in the UAE. As the city has grown, its bus network has grown organically around it, with a confusing maze of routes, timetables and signage. Getting from A to B was becoming a daunting task for ADNOC employees.
The challenge was to create a clear visual way-finding language, bus livery and signage that would work for a population covering multiple languages and cultures across three city zones to help them get the best out of the city.
We’ve worked with the ADNOC team to rationalise way-finding and route iconography, bringing a vibrant colour logic to the network to help users find the right route and understand how the whole thing works.
We now work with ADNOC on a range of employee engagement programmes, from leadership development to exploring the future strategy of its shipping business.
Next stop: brand refresh for a global airline?