Getting something new out there, whether it’s a start-up brand or a fresh-out-of-the-box service is an exciting challenge.
But the task can be daunting – after all, you only get one shot at a launch.
A technology company we’ve worked with had developed a cool new product but the marketing team was finding it difficult to get their heads round it and struggling to articulate its benefits.
So why not get the tech boffins and the marketing gurus together to map key features, customer needs and competing products to create a compelling, audience focussed proposition? Well, that’s exactly what we did. The output was a well-defined plan that everyone could get behind.
What did we all learn? A few hours working to a pre-defined framework can really get you results. A well-run workshop using the right tools can get free-thinkers and technical experts alike to share their views and consider the bigger picture.
The result can be a greater understanding of the real drivers of the business, the challenges to be overcome and a plan to get you there.
"We’re very excited about our new [business / brand / event / product / service / campaign / initiative] but we don’t know where to start."
The common mistake
Misalignment between your technical experts and marketing team.
Start with what success will look like, share creative ideas and come up with a plan that everyone can sign-up to.