All briefs are different, but…
Our extensive experience of brand development in many sectors from BP to KPMG is based on our considerable expertise in understanding our clients’ audiences and helping to communicate effectively, engagingly and imaginatively with them. Our clients tell us that working through this process invariably reveals fascinating insights. It certainly makes for better briefs. We hope it gives you something to think about.
How we do it
We have a bespoke, proven methodology to get to the heart of a specific brand, understand the needs and motivations of your chosen audience and deliver a “blueprint” which is used as the springboard for creative work. Our clients tell us that working through this process reveals fascinating insights. It is a structured way of evaluating audiences, their needs and motivations and your competitive environment.
To find out more about our process see the links to the left.