Shipleys are a top firm of accountants and business advisors with a glittering client list, many from the world of film and media. Shipshape is their quarterly client magazine which has news, views, great advice and content. We’ve designed and edited the publication for a few years.

Stuart Dey, Business Development Director at Shipleys LLP explains: ‘In just about every aspect of business it’s a challenge to strike the right balance between sticking with what you’ve got and staying at the front of the pack. Thirdperson jumped at the opportunity to come up with a fresh format and flavour for Shipshape. They followed the brief (including the budget) brilliantly, and we are absolutely delighted with the result and the feedback from our clients and contacts’.

So, what have we learnt here? Well, like a shark, we at Thirdperson HQ are focused on moving forward. If a piece of brand output is working well, and the client is happy, there’s still room to examine if it can work harder and deliver a higher return on investment for our client.

Here’s a quick snap of our latest packaging project for Nusa Kitchen. When Nusa asked us to design packaging for their latest snack range, we though this was the perfect opportunity to have a bit of fun. In contrast to many of Nusa’s super healthy (and tasty) soups, these snacks are a little bit devilish… and so “Nusa’s Naughty Bits!” were born! 4 further product names were then generated, each with a similarly naughty and playful tone and then housed in simple typographic design. Full case study to come…

For any of you eagle-eyed 3P followers you may have spotted one of our latest campaigns for The College of Law in yesterday’s edition of The Evening Standard. We love seeing our work out there in the real world.

So far, our friends and followers have sent us in pictures from Liverpool Street Station, The Sunday Telegraph and the careers office in a Herfordshire secondary school. If you spot the campaign while you’re out and about, drop us a tweet or a mail – we’d love to hear about it.

To complement these light, fresh and zesty soups, we created a set of limited edition pots. Much like the soups themselves, we took inspiration from traditional Chinese pots and patterns but added our own bright, tasty Nusa flavor to the designs. Mmmm… Lovely.

From September 2012 The College is bringing its expertise and unique approach to the undergraduate market by launching a new Bachelor of Laws degree – the LL.B.

This accelerated, two-year, focused undergraduate course is different to traditional law degrees. Not only is The College of Law’s LL.B rigorous and academically challenging, but completely focused on equipping students with the knowledge and skills to succeed in the modern world of law.

The brief
Our brief was to launch and communicate these unique aspects of the two-year LL.B, to create awareness and attract students, by reaching and convincing a broad audience of schools, prospective students, parents and other influencers in the profession.

It was clear from our initial research, that prospective students had very different motivations from, say, parents and careers advisers. By focusing on the core needs and motivations of each of the different audience groups, we devised a campaign that used real case studies and endorsements from real law students, real teachers, real parents and real lawyers to convey the benefits and strengths of The College of Law and its new LL.B course.

The results
The case studies formed the basis of the launch campaign, which also involved developing The College’s strong visual identity to create a distinct visual language for the LL.B. and differentiate the course from its other postgraduate programmes. This was implemented across an integrated media mix including a prospectus, on-line and print advertising, event graphics and digital.

Using real people, rather than hired models, was critical to the authenticity of the campaign. To reinforce this, during the advertising photo shoot we filmed a behind-the-scenes video showing the students, teachers, parents and law professionals talking about the key benefits of the course to demonstrate where the endorsements came from. The film is featured on The College of Law’s YouTube channel.

Therefore, the design that we created, needed to be cost effective and modest, however it was important we did not compromise the positive and dynamic identity and core brand values.

With this in mind, we appropriately created a simple small, compact A5 booklet that was rich content and positive in feel. We deliberately scaled back use of of photography and created bold graphic shapes to house pull quotes and key information.

Recently we’ve been working on launching the new 2 year undergraduate degree from The College of Law. The College has a world class reputation in postgraduate and legal training, but this is the first time that it will be offering an Undergraduate program.

Our main objective was to communicate to potential students, parents and career advisers about the benefits of studying an LL.B with The College of Law.

The whole launch campaign was based around real case studies and endorsements from real law students, real teachers, real parents and real lawyers. During the photography shoot, we also filmed a behind the scenes video. Here it is. Enjoy.

Click here to see the full launch campaign