October, 20 | 9:13 am | Posted by admin
Knowledge Gap?
We’re not sure which is the more troubling. The fact that Gap are forced to put their new logo back in the box through a customer backlash orchestrated through social media or the fact that by their own admission they “did not go about this in the right way”.
What can we learn? Well I think it confirms what we already know – if you have a visible, and possibly much loved, logo asking your customers how they feel about a change is important, and taking them on a design journey of discovery can be valuable and pay dividends in the future. It also proves that the power of Twitter and Facebook in the hands of a disgruntled customer is dangerous weapon.
So far so ‘…well, dur’, it also proves that if you are going to unveil a new logo – make it a good one.
